Innovative sponsorship for the fans

G4S Events has become the new official sponsor of the Scotland Supporters Club, having signed a four year deal with the Scottish Football Association.

In a week when George Burley’s side start their preparation for next year’s Euro 2012 qualifying campaign, the new deal recognises the importance of the Scotland fans to the success of the team. The agreement will help both organisations to provide the best possible support and information for Scotland fans both at Hampden Park and at away matches.

Commenting on the launch of the new agreement, Mark Hamilton, Managing Director at G4S Events, said: “As the stewarding providers at Hampden Park our staff deal directly with Scotland supporters at every match either by offering general information or safety advice and guidance. A good match experience and the safety of fans are our first priorities and therefore sponsoring the Scotland Supporters Club was an obvious move for us. It means we can further enhance the supporters experience and helps us communicate to each fan that we are genuinely ‘here to assist you’.

Gordon Smith, Chief Executive of the SFA welcomed the new agreement, saying: "The SSC has gone from strength to strength in recent years reaching its highest ever level of membership during 2009. We are committed to continual improvement of the services we offer to Scotland fans and the G4S sponsorship deal is another important step forward in improving the experience. The spirit of the agreement and the way in which G4S have pledged to support the club will be of enormous benefit to us and to the supporters."

Scotland manager George Burley added: "The supporters mean a great deal to the Scotland players on the pitch. It is like having an extra player in our side, so G4S sponsorship is great news for all of us in the Scotland set up."

G4S Events, which is part of international secure solutions company G4S, and its management team have been providing security services and stewards to Hampden Park for over 20 years.

Contact details

• G4S press office (Media enquiries ): 07973 672 649

About G4S

About G4S Events
G4S Events is Europe’s leading independent provider of event security and crowd management services providing security, event stewarding and consultancy services to conferences, exhibitions, community, sporting and live music events.

For further information on G4S Events go to www.g4s.com/uk

About G4S Secure Solutions (UK)
G4S Secure Solutions (UK) employs 18,500 people throughout the UK, working with a wide range of public sector and commercial clients, including 51 FTSE 100 companies. The company provides specialist security solutions to over 5,000 customers across a range of sectors including: government, utilities, financial institutions, leisure and tourism, and transport.

For more information on G4S Secure Solutions (UK) visit www.g4s.com/uk

About G4S plc
G4S is the world's leading security solutions group, which specialises in outsourcing of business processes in sectors where security and safety risks are considered a strategic threat.  G4S is the largest employer quoted on the London Stock Exchange and has a secondary stock exchange listing in Copenhagen. G4S has operations in over 110 countries and over 585,000 employees.

For more information on G4S visit www.g4s.com