Bromley by Bow Centre relationship

Our alliance with the Bromley by Bow Centre was one of the most unlikely business partnerships you can imagine, which spanned a thirteen year period from 2002 - 2015.

That year, in response to Government Private Finance Initiatives (PFI), we decided to develop our approach to the building and managing of health centres. We identified that we required experience in healthcare and looked to partner with Bromley by Bow Centre (BBBC) – an innovative health centre in the East End of London.

The Centre uses a radical approach to delivering primary care and opened the first health centre in Britain that was owned by the patients and rented back to the GPs. In addition BBBC offers the community a range of on-site services including work on allotments, vocational training courses and English lessons.

We developed a unique partnership model that involved the Centre providing business development support to G4S while providing financial and management support to the Centre. The partnership resulted in a reciprocal business relationship that benefited both organisations: BBBC provided teaching to our employees at Mile End Hospital while BBBC’s landscaping social enterprise provided grounds maintenance to 26 schools we manage in Tower Hamlets.

Our relationship with the Bromley by Bow Centre is an excellent example of how we integrate CSR principles within our core business activities: allowing us to build solid financial performance while also making a positive contribution to the wider community and environment in which we operate. The Centre is a beacon of excellence in one of the most deprived parts of London and we are pleased that our involvement supported the BBBC team across a range of activities, which helped both of us achieve our strategic goals.

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