Bromley by Bow Centre relationship
Our alliance with the Bromley by Bow Centre is one of the most unlikely business partnerships you can imagine: and it is one which has been going strong since 2002
That year, in response to Government Private Finance Initiatives (PFI), we decided to develop our approach to the building and managing of health centres. We identified that we required experience in healthcare and looked to partner with Bromley by Bow Centre (BBBC) – an innovative health centre in the East End of London.
The Centre uses a radical approach to delivering primary care and opened the first health centre in Britain that was owned by the patients and rented back to the GPs. In addition BBBC offers the community a range of on-site services including work on allotments, vocational training courses and English lessons.
We have developed a unique partnership model that involves the Centre providing business development support to G4S while provide financial and management support to the Centre. The partnership has resulted in a reciprocal business relationship that benefits both organisations: BBBC has provided teaching to our employees at Mile End Hospital while BBBC’s landscaping social enterprise provides grounds maintenance to 26 schools we manage in Tower Hamlets.
Our relationship with the Bromley by Bow Centre is an excellent example of how we integrate CSR principles within our core business activities: allowing us to build solid financial performance while also making a positive contribution to the wider community and environment in which we operate. The Centre is a beacon of excellence in one of the most deprived parts of London and we are pleased that we are able to support the BBBC team across a range of activities, which help both of us achieve our strategic goals.